|Jaguar to move beyond traditional |
sedans in bid to grow brand
Hallmark, who was vice president of Volkswagen’s North American operations before briefly moving to Saab earlier this year and then finally docking at Jaguar, sites a pressing need for Jaguar to appeal more to female and younger customers if it is to fulfill growth plans outlined by parent company Tata. “We need to attract more female and younger buyers to the brand, and we know female buyers are not so keen on low saloons and that they like cars in which they sit up high”, he says. Singling out the Infiniti FX as an example because it “makes a strong style statement”, Hallmark also hinted that a Jaguar crossover, or SUV as it would likely be positioned, could share technology with sister company, Land Rover.
|Land Rover Sport: possible base for|
new Jaguar crossover/SUV
Jaguar originally developed plans for a crossover under former owner, Ford. However, the lack of a suitable platform unitary construction platform was cited as the reason the new car, which was to compete head on with the BMW X5, never progress past an early conceptual stage of engineering.
Meanwhile, Hallmark has also let slip on Jaguar’s plans to provide existing models with four-wheel drive capability, suggesting it is required in order to boost sales on the potentially lucrative eastern coastal regions of North America and selected European countries, including Switzerland. He also confirms the imminent arrival of an XF wagon, which is likely to appear at next year's Geneva auto show.