news, views and more from the world's automotive industry
Fiat confirms 124 name will appear on new joint venture roadster to be built by Mazda
The heavily anticipated
Fiat-Chrysler roadster based on the latest Mazda MX-5 will be badged as a Fiat
124 Spider, it has been confirmed.
Fiat boss Sergio Marchionne confirmed the name during the
Geneva motor show.
News of a roadster co-operation between Mazda and Fiat
Chrysler has long been acknowledged. However, speculation had suggested the
Fiat model would be badged as an Alfa Romeo Spider, or a standalone model in
the Abarth range.
The Fiat 124 Spider name announcement fits with other recent comments from Marchionne, who
stipulated that future Alfa-Rome models would be "built in Italy with Italian produced powertrains".
Fiat badging for the Japanese-built roadster gels with these earlier comments.